We like making things better.  Auto manufacturers do their best to make the best product they can, and modern vehicles are exceptional; however, we think there is always room for them to be better.  Each manufacturer is working within constraints, be it fleet fuel mileage, cost, average expected use, design for a target demographic, tire size, or any number of things.  We want to eliminate those constraints and make the vehicle work better for you.   
We believe that a handshake is a binding agreement, customer service and product quality are paramount, and if the product says, ‘Made in the USA’, that it means made in the USA.  We do not want to deceive customers to make a buck, market our parts by saying the competitor's parts are no good or spend more on marketing than research and development.  We are here to help you get the maximum enjoyment and utility out of your vehicle, for you.